Do a quick web search on ‘why startups fail’ and the top reason of almost every list is ‘no market need’. Yes you can have it all: a great team, an amazing product, an eye-watering marketing budget; but if there is no user demand, you’ve not got a business. To avoid this scenario, you need …
Ten questions to help you develop a user strategy Read More »
I tend to use the terms ‘customer’ and ‘user’ interchangeably to describe the same group of people. Very often it depends on the context of the situation and the people I’m working with – but sometimes it can lead to confusion. For example, is the customer someone who uses the service, or are they just …
A strong customer focus is vital in today’s highly competitive environment where large corporations can easily flounder and startups notoriously fail by offering products or services the market does not want. And while no-one deliberately sets out to fail, it’s easy to get stuck in the build trap, without realising you’re heading in the wrong …
In her book The Silo Effect, anthropologist Gillian Tett talks about the human need for structure and an ability to break complicated things down to a level where they are easier to understand. This need manifested itself organisationally during the 20th century. As the size and scale of organisations grew immensely, managers began to structure …
Integrators – the most important people in your organisation Read More »