Complex systems exist all around us. They can be big, small, man-made, natural, or a mixture of the lot. Things that are complex are unpredictable and uncontrollable. They don’t operate under a consistent set of rules and it can be hard to get a complete handle on all the components and the way they interact …
Building a strong brand is more important than ever. Brands play a huge role in the decisions we make as consumers and employees by providing familiarity, reassurance and an understanding of what to expect. Brands also make us do irrational things, like paying twice as much for a shirt with a desirable logo. Brands convey …
User Experience (UX) is a vital consideration for any organisation wishing to remain competitive and relevant. A UX strategy is the way you define and deliver this experience. Without a good strategy in place, UX activities end up being ad-hoc and disjointed. At best this is inefficient. At worst it can cause internal conflict, mixed …
User Experience (UX) and Customer Experience (CX) are terms used interchangeably to describe the experience a person has with a product, service or brand. The interchangeable nature often leads to confusion about what they mean and how they differ. So what is the difference between CX and UX? A popular explanation portrays Customers as the …
Context is key to good design and one of the best ways to build context is to map out the steps a person will take to achieve a specific goal – an activity referred to as User Journey Mapping. Journey mapping is like taking a helicopter ride. It lifts you high above the ground level …
Start with the journey – a concise guide to user journey mapping Read More »