Problems to Solve is a way of finding new opportunities to help people and generate more business. The framework promotes a way of thinking that is problems-led, not solutions-led. Solutions-led thinking is by no means a bad thing. In fact it’s quite natural. Lets face it, we all want to solve problems and make them …
Complex systems exist all around us. They can be big, small, man-made, natural, or a mixture of the lot. Things that are complex are unpredictable and uncontrollable. They don’t operate under a consistent set of rules and it can be hard to get a complete handle on all the components and the way they interact …
Building a strong brand is more important than ever. Brands play a huge role in the decisions we make as consumers and employees by providing familiarity, reassurance and an understanding of what to expect. Brands also make us do irrational things, like paying twice as much for a shirt with a desirable logo. Brands convey …
User Experience (UX) is a vital consideration for any organisation wishing to remain competitive and relevant. A UX strategy is the way you define and deliver this experience. Without a good strategy in place, UX activities end up being ad-hoc and disjointed. At best this is inefficient. At worst it can cause internal conflict, mixed …
User Experience (UX) and Customer Experience (CX) are terms used interchangeably to describe the experience a person has with a product, service or brand. The interchangeable nature often leads to confusion about what they mean and how they differ. So what is the difference between CX and UX? A popular explanation portrays Customers as the …