User experience strategy

UX strategy

User Experience (UX) is a vital consideration for any organisation wishing to remain competitive and relevant. A UX strategy is the way you define and deliver this experience. Without a good strategy in place, UX activities end up being ad-hoc and disjointed. At best this is inefficient. At worst it can cause internal conflict, mixed …

User experience strategy Read More »

A concise guide to product-led growth

Sketchnote explanation of product led growth strategy

Product-led growth (PLG) originates from the SaaS industry (software-as-a-service), where the emphasis over technology purchasing decisions has shifted from a single executive buyer (such as the CIO) making decisions, to individual employees and teams choosing the best tools they can find to help them do their jobs. OpenView Partners define PLG as: “a go-to-market strategy …

A concise guide to product-led growth Read More »

Scroll to Top