Visual thinking tools

A sketchnote showing nine popular visual thinking tools. These are roadmaps, quadrants, idea clusters, user journeys, tree maps, flows, mind maps, prototype sketches and timelines.

Here’s nine examples of visual thinking tools that can be used in group workshops or for your own thinking: Roadmaps Great for facilitating strategy workshops when you’re trying to identify an agreed outcome and the things you need to get there. Quadrants Useful for making comparisons (such as a competitor analysis) and for categorising things …

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What’s your unique angle?

Sketchnote explaining how a business can breakthrough the competition by shaping their proposition to the specific needs a highly targeted customer. This is their unique angle.

When you’ve got lots of competitors, how do you ensure you stand out? For photographers, having a unique angle is a way to stand out in a gallery, helping people to notice the picture and inspiring them to think or take action. In marketing this is known as ‘differentiation’ and working out how to differentiate …

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Innovation Vs Optimisation

Sketchnote explaining why it's difficult for organisations to invest in innovation, especially when continuing to optimise looks like the more profitable option

Why do so many big organisations fail to innovate? Here’s my theory and it all revolves around optimisation. Launching new products and services is an expensive and risky business. There are many unknowns, processes are immature and the opportunity cost of launching this product (over another opportunity) adds to the pressure. Assuming you have a …

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The Problems to Solve framework

Sketchnote showing the problems-to-solve framework for finding new opportunities to help people and generate growth.

Problems to Solve is a way of finding new opportunities to help people and generate more business. The framework promotes a way of thinking that is problems-led, not solutions-led. Solutions-led thinking is by no means a bad thing. In fact it’s quite natural. Lets face it, we all want to solve problems and make them …

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