What is strategy?

Hand drawn sketch explaining what a strategy is

Strategy is a pathway of coordinated decisions through a series of unknowns to achieve a desired outcome. In his book Good Strategy / Bad Strategy, Richard Rumelt describes a good strategy as being a kernel structure consisting of three parts: 1) A diagnosis that defines or explains the nature of the challenge;  2) A guiding …

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Adaptive strategy

Diagram showing how adaptive strategy incrementally works towards the end goal

Strategy is the art of thinking intentionally about the things you want to achieve, working out how you will get them and then aligning all your resources to focus on the desired outcome. Without a strategy, everything becomes reactive, which means we drift along waiting for events to unfold, before scrambling about to work out …

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The OPS Model

Depicts the Opportunity, then problem, then solution mental model

The OPS Model is a simple framework for thinking through different situations and ensuring you don’t jump directly into solutions before you’ve fully understood the problem. The model is based around the premise that every situation we deal with in our lives consists of three key factors: An outcome – where we want to be a …

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The business design framework

Diagram depicting the business design framework

Business Design is a way of creating better customer outcomes that also provide more value for your organisation, enabling it to grow and remain relevant. This is achieved by combining human-centred thinking with business thinking; and it is especially important in our fast-paced world, where uncertain market conditions mean both private and public-sector organisations are …

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What’s the difference between Mission, Vision, Goals and Strategy?

Depicts the structure of Mission, Vision and Strategy

Mission, vision, goals, objectives, values, strategy, tactics – Have you ever been confused by these terms? If so you’re not alone. Few people are really clear what they mean and how they differ; especially as leaders and managers often use them interchangeably – leaving their teams very confused. This page sets out the difference between …

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