Here’s nine examples of visual thinking tools that can be used in group workshops or for your own thinking: Roadmaps Great for facilitating strategy workshops when you’re trying to identify an agreed outcome and the things you need to get there. Quadrants Useful for making comparisons (such as a competitor analysis) and for categorising things …
When you’ve got lots of competitors, how do you ensure you stand out? For photographers, having a unique angle is a way to stand out in a gallery, helping people to notice the picture and inspiring them to think or take action. In marketing this is known as ‘differentiation’ and working out how to differentiate …
Why do so many big organisations fail to innovate? Here’s my theory and it all revolves around optimisation. Launching new products and services is an expensive and risky business. There are many unknowns, processes are immature and the opportunity cost of launching this product (over another opportunity) adds to the pressure. Assuming you have a …
Problems to Solve is a way of finding new opportunities to help people and generate more business. The framework promotes a way of thinking that is problems-led, not solutions-led. Solutions-led thinking is by no means a bad thing. In fact it’s quite natural. Lets face it, we all want to solve problems and make them …
Complex systems exist all around us. They can be big, small, man-made, natural, or a mixture of the lot. Things that are complex are unpredictable and uncontrollable. They don’t operate under a consistent set of rules and it can be hard to get a complete handle on all the components and the way they interact …