Innovation Vs Optimisation

Sketchnote explaining why it's difficult for organisations to invest in innovation, especially when continuing to optimise looks like the more profitable option

Why do so many big organisations fail to innovate? Here’s my theory and it all revolves around optimisation. Launching new products and services is an expensive and risky business. There are many unknowns, processes are immature and the opportunity cost of launching this product (over another opportunity) adds to the pressure. Assuming you have a …

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