What’s your unique angle?

Sketchnote explaining how a business can breakthrough the competition by shaping their proposition to the specific needs a highly targeted customer. This is their unique angle.

When you’ve got lots of competitors, how do you ensure you stand out? For photographers, having a unique angle is a way to stand out in a gallery, helping people to notice the picture and inspiring them to think or take action. In marketing this is known as ‘differentiation’ and working out how to differentiate …

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A concise guide to product-led growth

Sketchnote explanation of product led growth strategy

Product-led growth (PLG) originates from the SaaS industry (software-as-a-service), where the emphasis over technology purchasing decisions has shifted from a single executive buyer (such as the CIO) making decisions, to individual employees and teams choosing the best tools they can find to help them do their jobs. OpenView Partners define PLG as: “a go-to-market strategy …

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Business model validation checklist

Depicts a stickman ticking through a checklist

To drive growth, organisations need to find new ways to provide value to customers; either through new products and services, launching into new markets or adding new features to existing propositions. At the same time, innovation is both costly and risky, which means it’s important to validate an idea as quickly as possible to determine …

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