A Customer Value System is a mental model I use to take a more holistic and strategic approach towards designing better user experiences. The concept is based on the premise that we experience value when we have been helped to reach a desired outcome and satisfy a need. To help us do this, we consume …
Do a quick web search on ‘why startups fail’ and the top reason of almost every list is ‘no market need’. Yes you can have it all: a great team, an amazing product, an eye-watering marketing budget; but if there is no user demand, you’ve not got a business. To avoid this scenario, you need …
Ten questions to help you develop a user strategy Read More »
I tend to use the terms ‘customer’ and ‘user’ interchangeably to describe the same group of people. Very often it depends on the context of the situation and the people I’m working with – but sometimes it can lead to confusion. For example, is the customer someone who uses the service, or are they just …
In her book The Silo Effect, anthropologist Gillian Tett talks about the human need for structure and an ability to break complicated things down to a level where they are easier to understand. This need manifested itself organisationally during the 20th century. As the size and scale of organisations grew immensely, managers began to structure …
Integrators – the most important people in your organisation Read More »