I first read this HBR article about a year ago and just keep coming back to it — both for myself and to recommend to colleagues. Critical thinking is such an important capability to develop, especially in a world where information and ideas are in abundance, so being able to look at things with a …
Mission, vision, goals, objectives, values, strategy, tactics – Have you ever been confused by these terms? If so you’re not alone. Few people are really clear what they mean and how they differ; especially as leaders and managers often use them interchangeably – leaving their teams very confused. This page sets out the difference between …
What’s the difference between Mission, Vision, Goals and Strategy? Read More »
Do a quick web search on ‘why startups fail’ and the top reason of almost every list is ‘no market need’. Yes you can have it all: a great team, an amazing product, an eye-watering marketing budget; but if there is no user demand, you’ve not got a business. To avoid this scenario, you need …
Ten questions to help you develop a user strategy Read More »
I tend to use the terms ‘customer’ and ‘user’ interchangeably to describe the same group of people. Very often it depends on the context of the situation and the people I’m working with – but sometimes it can lead to confusion. For example, is the customer someone who uses the service, or are they just …
A strong customer focus is vital in today’s highly competitive environment where large corporations can easily flounder and startups notoriously fail by offering products or services the market does not want. And while no-one deliberately sets out to fail, it’s easy to get stuck in the build trap, without realising you’re heading in the wrong …