Donal Suter

A concise guide to product-led growth

Sketchnote explanation of product led growth strategy

Product-led growth (PLG) originates from the SaaS industry (software-as-a-service), where the emphasis over technology purchasing decisions has shifted from a single executive buyer (such as the CIO) making decisions, to individual employees and teams choosing the best tools they can find to help them do their jobs. OpenView Partners define PLG as: “a go-to-market strategy

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What is strategy?

Hand drawn sketch explaining what a strategy is

Strategy is a pathway of coordinated decisions through a series of unknowns to achieve a desired outcome. In his book Good Strategy / Bad Strategy, Richard Rumelt describes a good strategy as being a kernel structure consisting of three parts: 1) A diagnosis that defines or explains the nature of the challenge;  2) A guiding

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Adaptive strategy

Diagram showing how adaptive strategy incrementally works towards the end goal

Strategy is the art of thinking intentionally about the things you want to achieve, working out how you will get them and then aligning all your resources to focus on the desired outcome. Without a strategy, everything becomes reactive, which means we drift along waiting for events to unfold, before scrambling about to work out

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