Context is key to good design and one of the best ways to build context is to map out the steps a person will take to achieve a specific goal – an activity referred to as User Journey Mapping. Journey mapping is like taking a helicopter ride. It lifts you high above the ground level …
Start with the journey – a concise guide to user journey mapping Read More »
Product-led growth (PLG) originates from the SaaS industry (software-as-a-service), where the emphasis over technology purchasing decisions has shifted from a single executive buyer (such as the CIO) making decisions, to individual employees and teams choosing the best tools they can find to help them do their jobs. OpenView Partners define PLG as: “a go-to-market strategy …
Strategy is a pathway of coordinated decisions through a series of unknowns to achieve a desired outcome. In his book Good Strategy / Bad Strategy, Richard Rumelt describes a good strategy as being a kernel structure consisting of three parts: 1) A diagnosis that defines or explains the nature of the challenge; 2) A guiding …
User experience is one of those hazy terms that gets talked about a lot, but is difficult to put a finger on. Like other hazy terms, opinions of what a user experience actually is differ from person to person, making it tricky to agree what needs to be changed when people say things like ‘we …
Strategy is the art of thinking intentionally about the things you want to achieve, working out how you will get them and then aligning all your resources to focus on the desired outcome. Without a strategy, everything becomes reactive, which means we drift along waiting for events to unfold, before scrambling about to work out …