Problems to Solve is a framework for finding new ways to help your customers reach their goals. As I’ve previously written, the framework promotes a way of thinking that is problems-led and not solutions-led. Too often, teams just jump straight in and start building solutions, without any consideration for whether there is an actual need …
Here’s nine examples of visual thinking tools that can be used in group workshops or for your own thinking: Roadmaps Great for facilitating strategy workshops when you’re trying to identify an agreed outcome and the things you need to get there. Quadrants Useful for making comparisons (such as a competitor analysis) and for categorising things …
When you’ve got lots of competitors, how do you ensure you stand out? For photographers, having a unique angle is a way to stand out in a gallery, helping people to notice the picture and inspiring them to think or take action. In marketing this is known as ‘differentiation’ and working out how to differentiate …
Why do so many big organisations fail to innovate? Here’s my theory and it all revolves around optimisation. Launching new products and services is an expensive and risky business. There are many unknowns, processes are immature and the opportunity cost of launching this product (over another opportunity) adds to the pressure. Assuming you have a …
Problems to Solve is a way of finding new opportunities to help people and generate more business. The framework promotes a way of thinking that is problems-led, not solutions-led. Solutions-led thinking is by no means a bad thing. In fact it’s quite natural. Lets face it, we all want to solve problems and make them …