Brands need to attract and retain customers to grow. But this is easier said than done. In a crowded and commoditised market you’ve got to stand out from the competition. And once you’ve won a new customer, you’ve got to give them a good reason to stick with you. This is the case for experience-led …
Data is a vital business asset, but unlocking its power for your organisation goes beyond technology. Yes, the infrastructure needs to be in place to capture and transform multiple sources of data to reveal new insights – but the starting point has to be with the users. You need to understand what they want from …
Collecting data is easy. Getting people to use the data is the hard part. Most data tools require specific skills and experience to be used properly. This places access to data in the hands of a small group of specialists, and out of the direct reach of the teams and decision makers who need it …
